Effective Writing Workshop: Media Releases, Letter-to-Editors and Pitching Stories to National Medias
INTRODUCTION
This workshop is to help participants write better. It will impart writing skills applicable to various forms of writing – press releases, letter-to-editors, reports, brochures, flyers, articles for publication and stories. It will be interactive and conducted over two days during which participants are expected to take part in writing exercises and discussions.
OBJECTIVES
- To get the points go through and presented in the simplest way possible
- To understand the basics and be familiar with the terminology to craft a release that will pique editors and reporters’ interest
- To address the need to craft releases for different media groups and sections to ensure the reach.
LEARNING OUTCOMES
By the end of this course, the participants would be able to:
- Write better
- Understand what it takes to write well
- Familiarize with Malaysian English Expression
- Apply what they have learnt for their own professional work
SPEAKER/TRAINER
Ms B.K Sidhu
Deputy News Editor, Business Desk
The Star
MEDIUM OF INSTRUCTION
English
WHO SHOULD PARTICIPATE
- Public Relations Managers, Officers and Personnel
- Media Officers
- Press Secretaries
- Company Executives
- Graduate Students
DATE
5 – 6 June 2012
VENUE
The Royale Chulan Hotel Kuala Lumpur
No 5, Jalan Conlay, Off Jalan Bukit Bintang/Jalan Raja Chulan, 50450 Kuala Lumpur
PARTICIPATION FEE
Per participant – RM2,100 (inclusive of meals and training materials)
PROGRAMME
(as attached)
PARTICIPATION FORM
(as attached)
CONTACT PERSONS
Puan Norhafiza Kamaludin
Training Executive
Malaysian Press Institute
Tel : 03-20952013/20952014
Fax : 03-20952015
Email: norhafiza_mpi@yahoo.com
Puan Maimunah Abd Rashid
Training & Conference Consultant
Malaysian Press Institute
Tel : 03-20952013/20952014
Fax : 03-20952015
Email: mariamzaleha@gmail.com
EFFECTIVE WRITING WORKSHOP:
MEDIA RELEASES, LETTER-TO-EDITORS
AND PITCHING STORIES TO NATIONAL MEDIAS
5th – 6th June 2012
The Royale Chulan Hotel, Kuala Lumpur
PROGRAMME
Tuesday, 5th June 2012
8.30 am – Registration of Participants
9.00 am – Introduction to the Course
By: Ms B.K Sidhu
Deputy News Editor, Business Desk
The Star
(The Trainer)
9.15 am – Session 1: English Language
– Using correct tenses
– Ambiguities
10.00 am – Tea Break
10.30 am – Session 2: Planning Effective Media Releases &
Letter-to-Editors
12.30 pm – Lunch/Zuhur Prayer
2.00 pm – Session 3: Planning Effective Media Releases &
Letter-to-Editors (Continued)
3.15 pm – Tea Break
3.30 – 5.00 pm – Session 4: Pitching Stories to National Medias/New Media
Wednesday, 6h June 2012
9.00 am – Session 5: Crisis Management
10.00 am – Tea Break
10.15am – Session 6: The Good, Bad & Ugly Press Releases
12.30 pm – Lunch/Zuhur Prayer
2.00 pm – Session 7: Writing Exercises/Evaluation
3.30 pm – Tea Break
3.45 pm – Session 8: Writing Exercises/Evaluation
4.45 pm – Certificates Presentation and Conclusion Remarks
5.00 pm – Course Ends
*The organizer reserves the right to amend the programme where necessary
EEFECTIVE WRITING WORKSHOP2012 APPLICATION FORM