Effective Writing Workshop: Media Releases, Letter-to-Editors and Pitching Stories to National Medias

INTRODUCTION

This workshop is to help participants write better. It will impart writing skills applicable to various forms of writing – press releases, letter-to-editors, reports, brochures, flyers, articles for publication and stories. It will be interactive and conducted over two days during which participants are expected to take part in writing exercises and discussions.

OBJECTIVES

  • To get the points go through and presented in the simplest way possible
  • To understand the basics and be familiar with the terminology to craft a release that will pique editors and reporters’ interest
  • To address the need to craft releases for different media groups and sections to ensure the reach.

LEARNING OUTCOMES

By the end of this course, the participants would be able to:

  • Write better
  • Understand what it takes to write well
  • Familiarize with Malaysian English Expression
  • Apply what they have learnt for their own professional work

SPEAKER/TRAINER

Ms B.K Sidhu

Deputy News Editor, Business Desk

The Star

MEDIUM OF INSTRUCTION

English

WHO SHOULD PARTICIPATE

  • Public Relations Managers, Officers and Personnel
  • Media Officers
  • Press Secretaries
  • Company Executives
  • Graduate Students

DATE

5 – 6 June 2012

VENUE

The Royale Chulan Hotel Kuala Lumpur

No 5, Jalan Conlay, Off Jalan Bukit Bintang/Jalan Raja Chulan, 50450 Kuala Lumpur

PARTICIPATION FEE

Per participant –  RM2,100 (inclusive of meals and training materials)

PROGRAMME

(as attached)

PARTICIPATION FORM

(as attached)

CONTACT PERSONS

Puan Norhafiza Kamaludin

Training Executive

Malaysian Press Institute

Tel : 03-20952013/20952014

Fax : 03-20952015

Email: norhafiza_mpi@yahoo.com

Puan Maimunah Abd Rashid

Training & Conference Consultant

Malaysian Press Institute

Tel : 03-20952013/20952014

Fax : 03-20952015

Email: mariamzaleha@gmail.com

 

EFFECTIVE WRITING WORKSHOP:

MEDIA RELEASES, LETTER-TO-EDITORS

AND PITCHING STORIES TO NATIONAL MEDIAS

5th – 6th June 2012

The Royale Chulan Hotel, Kuala Lumpur 

PROGRAMME

Tuesday, 5th June 2012

8.30 am                       –           Registration of Participants

9.00 am                       –           Introduction to the Course

By:       Ms B.K Sidhu

Deputy News Editor, Business Desk

The Star

            (The Trainer)

9.15 am                       –           Session 1:      English Language

                              –  Using correct tenses

                                    –  Ambiguities

10.00 am                     –           Tea Break

10.30 am                     –           Session 2:      Planning Effective Media Releases &

            Letter-to-Editors

12.30 pm                     –           Lunch/Zuhur Prayer

2.00 pm                       –           Session 3:      Planning Effective Media Releases &

            Letter-to-Editors (Continued)

3.15 pm                       –           Tea Break

3.30 – 5.00 pm            –           Session 4:      Pitching Stories to National Medias/New Media

Wednesday, 6h June 2012

9.00 am                       –           Session 5:      Crisis Management

10.00 am                     –           Tea Break

10.15am                      –           Session 6:      The Good, Bad & Ugly Press Releases

12.30 pm                     –           Lunch/Zuhur Prayer

2.00 pm                       –           Session 7:      Writing Exercises/Evaluation

3.30 pm                       –           Tea Break

3.45 pm                       –           Session 8:      Writing Exercises/Evaluation

4.45 pm                       –           Certificates Presentation and Conclusion Remarks

5.00 pm                       –           Course Ends

*The organizer reserves the right to amend the programme where necessary

EEFECTIVE WRITING WORKSHOP2012 APPLICATION FORM