From December 8 to 12, 2024, the Malaysia-Indonesia Media Mission, organized by the International Federation of Journalists (IFJ) in collaboration with the Aliansi Jurnalis Independen (AJI) Indonesia, was held across Yogyakarta, Semarang, and Jakarta. This mission became a vital platform for addressing critical issues confronting the media industry in Southeast Asia. It not only fostered dialogue but also reinforced solidarity between the two neighboring countries to promote media sustainability, defend press freedom, and protect the rights of media professionals in an increasingly challenging digital era. Delegates from IFJ Australia also participated, adding a global perspective to the discussions.
The Digital Revolution: Embracing Technology as a Necessity
Digital transformation was a recurring theme throughout the mission. In an era dominated by advanced technologies such as Artificial Intelligence (AI), traditional media in Southeast Asia faces mounting challenges to maintain its relevance. AI offers significant opportunities, including automation and enhanced data analytics, which can improve operational efficiency and content quality. However, it also poses risks, such as the spread of misinformation and potential data manipulation. These challenges expose a critical weakness: the industry’s reliance on outdated business models and insufficient investment in technological innovation. Yet, with internet usage rapidly increasing across Southeast Asia, the potential for digital expansion is immense. Training in digital skills has become an urgent priority to empower journalists and media professionals to effectively utilize emerging technologies. A key insight from the mission emphasized the importance of regional collaboration. A shared approach to tackling the challenges of the digital era is essential. Without decisive action, tech monopolies by global corporations will continue to erode the regional media ecosystem, threatening its independence and sustainability.
Press Freedom: A Persistent Battle
Press freedom remains a pressing concern. Journalists from both Malaysia and Indonesia shared experiences of facing political pressure, legal harassment, and corporate suppression, all of which undermine the integrity of journalism. In many instances, press freedom appears to be under constant threat from external forces. The Media Council of Indonesia stands out as a model of how an independent institution can play a crucial role in safeguarding press freedom. The council provides legal assistance to journalists and upholds journalistic ethics. However, it also faces challenges, particularly in resisting political interference. For Malaysia, establishing a Media Council with clear authority and independence could be a transformative step in protecting press freedom and strengthening media integrity. Defending press freedom is not solely the responsibility of journalists—it requires a collective commitment from society to uphold transparency and accountability as foundational values.
Media Workers’ Rights: An Ongoing Struggle
The mission also highlighted the struggles faced by media workers, particularly freelancers. Many continue to endure inadequate pay, lack of job security, and overwhelming workloads. These challenges underscore the need for a more inclusive and equitable support system for media professionals. Encouragingly, labor unions in Indonesia have shown success in advocating for media workers’ rights. Discussions during the mission highlighted the importance of professional training, collective bargaining, and stricter enforcement of labor laws. These measures are critical for ensuring that the media industry values its workforce and provides the support necessary for their well-being and professional growth.
Media Sustainability: Innovate or Risk Irrelevance
The sustainability of media businesses was another critical issue discussed. As digital platforms increasingly dominate the media landscape, traditional outlets are losing their competitive edge due to an over-reliance on advertising revenue. This underscores the urgent need for innovative business models, such as digital subscriptions and strategic partnerships with technology firms. Some media organizations in Indonesia have successfully transitioned to subscription-based revenue models, demonstrating the viability of this approach. However, such transformations require substantial investment and a willingness to embrace risk. For Malaysia, these examples serve as valuable lessons to prepare for the demands of a modern audience and ensure the industry’s long-term resilience.
Lessons for Malaysia: A Roadmap for Progress
The insights gained from the mission offer valuable guidance for Malaysia’s media landscape. The Malaysian Press Institute (MPI) recognizes this as a strategic opportunity to enhance its 2025 agenda, focusing on digital training, ethical journalism, and sustainable business practices. The establishment of a Malaysian Media Council, inspired by Indonesia’s example, could be a cornerstone in improving journalists’ welfare and maintaining media integrity. Additionally, embedding digital skills training into MPI’s programs is essential to prepare journalists for the challenges and opportunities of the digital era. These steps are not only necessary—they are urgent. Malaysia’s media must act boldly and decisively to secure its position as a credible and competitive source of information in the region.
Conclusion: A Call to Action
The IFJ Malaysia-Indonesia Media Mission delivered a clear message: regional solidarity is essential to address shared challenges. From technological disruption to economic pressures and political interference, these threats demand collective and strategic action. Southeast Asia’s media has the potential to rise above these challenges, but this requires leadership, innovation, and unity. For Malaysia, the time to act is now. The future of media hinges on the decisions and actions we take today.
